Surface Mounting Technology innovates the new Satellite Master Antenna Television (SMATV) receiver with open architecture and expandable channel selection
Technologies used

Microcontroller, SMT

Industrial sector (PRODCOM code)
    323 Television and radio receivers

CMR is an Italian Company, founded in 1975, with 15 employees (10 electronic engineers) active in the industrial sector of Television and Radio Receivers, Sound and Video Recording. The Company design, develop and produce Satellite Receivers and Electronic Systems.

The electronic knowledge of the Company are in the field of Radio Frequency, Analogue RF Signal Processing and Microprocesor HW/SW design and development.

The Company's lines of product are: Coder/decoder systems, SMATV (Satellite Master Antenna TV) receivers single and multi-user and Self Positioning Satellite Receivers for End Users customers in a consumer market.

CMR markets its product in Italy with a representative network and in other European Countries by means of distributors with a current turnover of 1,820 KECU.

All its electronic products are designed utilising microprocessor and analogue High Frequency components on PCB THT technology. A continuous innovation is applied on the products with particular attention and in conformity to the EMI and safety rules in force.

In order to face changing requirements of the growing market of multi-user SMATV receivers, requiring modular systems with large capability of programming and at a reduced cost, it is crucial for CMR to improve the competitiveness of its product, concerning both technical features and prices.

The objectives of the Application Experiment were:

  1. design of a SMATV multi-user receiver with a new architecture in comparison with the existing product,
  2. acquisition of SMT technology for the manufacturing process of the boards.

These objectives are aiming to: reduce the industrial cost of the product in order to increase the competitiveness of the Company and to increase the performance of the product as programmability, reliability, better response to EMC requirements.

The objectives are reached by using a single microprocessor instead of a distributed microprocessor architecture, allowing to increase the receiver channels from the present 5 up to 30 and applying the PCB SMT.
With the AE the results have been a cost reduction of 20%, a price reduction of 10% and a profitability increased of 24%.

It is estimated that the benefit of reducing cost will allow CMR to increase its market share from the present 10% up to 12.5% in three years.

The new project has taken seven months (the project started on the 1st April 1998 and ended on the 30th October 1998) with an investment of 35 KECU and a further 15 KECU for the industrialisation phase. The payback period for the investment is foreseen in 17 months and the ROI is about 636% in a period of four years.

This experience already replicated applying SMT to other Company's products, strengthened CMR to withstand the market competition for many years to come. So, the SMT technology has represented for the Company a way to face this growing SMATV market field.

This AE is of interest of every Company involved in small series electronic THT-based products where the SMT technology adoption should represent a "cutting costs" method.

CMR srl
Via REDOLONE Loc Pontestella
51034 Serravalle Pistoiese (PT)

Detailed information

You can also benefit from microelectronics

Microcontroller and SMT technology provided SUPERAUTO F.LLI BIONDI S.r.l. with the means of improving its products and enhancing its market position. You can also achieve significant benefits by acquiring the right microelectronics technology and utilising it in your product or manufacturing process. You can get help from FUSE to realise this.

FUSE is a technology transfer programme, funded by the European Commission to stimulate the wider use of microelectronics technologies by European enterprises to increase their competitiveness and enhance their economic growth. The demonstrator described here is one of many examples in the public FUSE portfolio covering the whole spectrum of microelectronics technologies and spanning a wide range of applications and industry sectors.

FUSE provides you with:

  • Best practice in acquiring specific microelectronics technologies and conducting full development projects through the FUSE portfolio of real life demonstrator documents.
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